B.Sc. Mass Communication is a four–year undergraduate programme offered by Iconic University. It is an interdisciplinary programme that combines elements of mass media and communication such as print, radio, television, and the internet. The program focuses on providing students with a comprehensive understanding of the various aspects of mass communication such as media theory, journalism, advertising, public relations, and digital media. It equips students with the necessary knowledge, skills, and tools to be successful in the field of media and communication. 

The programme provides theoretical and practical knowledge in related areas, enabling students to face the challenges and complexities of the media industry. It also prepares them for various roles in the media industry such as a media planner, public relations executive, graphic designer, and copywriter.

The objectives of B.Sc. Mass Communication programme include but not limited to the following:

1. offer an undergraduate professionally oriented programme for the aspiring Nigerian communicators, journalists, public relations and advertising practitioners, broadcasters and film makers;
2. train and/or retrain Nigerian journalists, public relations and advertising practitioners, broadcasters and film makers for leadership positions in the mass media organisations and its adjuncts in Nigeria and the world;
3. instil in the mass communication students, the ability to respect deadlines and work under constant pressure;
4. train and encourage Nigerian mass communicators to be effective communicators by being able to think quickly, research creatively and write or broadcast concisely to the mass audience;
5. bridge the divergent perspectives of news gathering and dissemination;
6. provide the mass communication students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website, newscast, or writing an executive officer (CEO), writing advertising or public relation copy to sell or promote a product to the masses;
7. raise and sustain the professional status of journalism in Nigeria – to produce Nigerian mass communicators who will continue to protect the basic principles of the people’s right to know as the fourth branch of government or the fourth estate of the realm;
8. train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues;
9. it is expected that at the end of the degree programme in mass communication, the mass communication graduate should be able to differentiate “soft news” from “hard news”, truth from falsehood, responsible journalism from irresponsible journalism; and
10. prepare the products for post-graduate studies in journalism, public relations, advertising, broadcasting and film or other cognate disciplines and speech for a company chief.

Career opportunities in mass communication include positions in advertising, television, radio, print media, film, digital media, social media, and marketing. Individuals with a B.Sc. in Mass Communication can also find jobs in public relations, journalism, content writing, web designing, event management, and corporate communication. 

Other career options include working as a media planner, media strategist, media analyst, information officer, social media manager, media researcher, public relations specialist, or broadcast producer. Those with a creative bent of mind may find employment as a screenwriter, documentary filmmaker, or scriptwriter. Those who want to pursue higher studies can opt for a master’s degree in Mass Communication which can open up even more career opportunities.

21st Century skills
Mass communication is a programme that creates, distributes and earns value across media and communication industries (journalism, public relations, advertising, broadcasting and film); healthcare, finance and information technology sectors, government agencies, private sector and non-profits organisations/sector. As such the programme has emphasized some key 21st century skills applicable to any work setting, including:

Writing
Speaking
Public relations
Content development and production
Interpersonal communication
Innovation
Creativity
New media
Digital literacy
Critical thinking
Analysis
Problem solving
Teamwork
Networking
Advocacy
Social mobilization
Community engagement
Media and information management

Iconic University charges modest fees that give learners the chance to pay per semester only. Nigerian candidates seeking admission will pay an application fee of N10,000 and $30 would be paid by foreign applicants.

Semester Fees: N75,000 and $500 (for foreign students only).

Note: This schedule is only applicable to Spring Semester 2023/’24 academic session.